2020年11月15日 12:09 #13099Helen Seamanゲスト
How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone
by Anne Miller
- Format: paperback, 168 pages
- Release date: November 15, 2004
- Genres: communication
- Publisher: Chiron Assoc Inc
- ISBN: 9780976279402 (0976279401)
- Language: english
- Author: Anne Miller
About The Book
Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the United States, are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Metaphorically Selling provides a unique four-step model that shows anyone, easily and quickly, how to become a master of metaphor.
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